Educate Every New Patient - Before You Ever Say A Word


Turn confused new patients into confident partners in their care.

Doctor, patients aren’t leaving because they don’t care about their health - they’re leaving because they don’t understand how it works!

Now You Can Educate every new patient—without saying a word.


This simple, affordable tool helps patients begin to understand chiropractic, before they ever step into your office.

It turns uncertainty into confidence - and confusion into clarity.

Created by Dr. Rick Franks after nearly 50 years in practice, The World’s Best Kept Health Secret, gives doctors an easy, proven way to educate patients early—without adding time, pressure, or explanation.

Why Every Patient Needs This Book

Every chiropractor knows the scene: A new patient walks in, armed with Google degrees, misconceptions, and half-truths about health. 

You explain. You re-explain. You re-re-explain.  You hope it sticks.

Now imagine this instead:

Your patients arrive already beginning to understand how chiropractic works—before you ever begin care.

Here’s what it does for your patients:

👉Reveals the 3 big lies your patients have believed about health
👉Explains chiropractic in plain, relatable language
👉Positions you as the authority - from the very start
👉Builds trust, retention, and referrals - from day one
👉Saves staff time and smooths the first visit - without scripts or extra training

Doctors love anything that doesn’t require another meeting.

Why this book belongs in every new patient gift bag.


People can’t value what they don’t understand.


They want help, but they don’t understand how chiropractic works — or what you’re actually doing for them.

This book changes that.

Written in simple, relatable language, The World’s Best Kept Health Secret gives your new patients clarity, understanding, and a deeper belief in the care you provide.

And because it’s short, and story-driven, they actually read it. (Which, as we both know, is half the battle.)  

THE BOTTOM LINE:  When patients understand, they commit.
When they commit, outcomes improve.

 

What Changes After Patients Read It

  1. Better questions

  2. Less resistance to your recommendations

  3. More certainty about what their choice is

  4. Fewer objections

  5. Much stronger commitment to long-term care

In short:  They stop guessing—and start trusting and partnering with you.

Why Doctors Love It

  1. ⏱ Saves time

  2. 📖 Patients actually read it

  3. 🧠 Reframes health

  4. 🤝 Builds trust

  5. 🔁 Improves retention

  6. 🗣️ Gives you things to talk about on each visit

Why Patients Love It

  1. 📖 Easy to read

  2. 💗Heartwarming, practical stories

  3. 🙋‍♀️Answers the questions they’re nervous to ask

  4. 🙂Makes chiropractic feel more familiar and reassuring

Why Staff & Students Love It

  1. 🧾Gives them the language they struggle to find

  2. 🗣️ Builds communication skills

  3. 📢 Helps them speak confidently about chiropractic

  4. 💪 Turns them into stronger advocates for your mission

How Doctors Are Using The Book:

New Patient Gift Bags

Patients walk out with understanding instead of confusion.

Referral Gifts

Give your enthusiastic referrers something meaningful to share.

Staff Training

A quick, relatable tool to educate your team.

Community Events

Workshops, screenings, public health presentations — perfect for all.

Student Interns

Helps them learn how to speak chiropractic fluently.

This book solves a problem you deal with every single day.

  • It's short, readable, and story-driven
  • Patients routinely finish it
  • It's often read in a weekend
Order Today!

Bulk Order Options

Order in Bundles - Perfect for New Patient Kits, Workshops, and Community Outreach.

One retained care plan - or one referral - often pays for an entire bundle.

*Standard order: ---------------1-9 books $12.95 ea.
Starter Pack Bundle: -----------10 - 24 Books @ $9.95 ea.
New Patient Bundle: -----------25 - 49 Books @ $8.95 ea.
Full Office Supply Bundle: -----50 - 99 Books @ $7.95 ea.
 

*Click the highlighted link for standard orders.  For bulk orders, click the button below.

Shipping and taxes calculated at checkout.

Bulk Orders

How Bulk Orders Work 
Enter your info
Receive a fillable order form in your inbox
Fill out the order form and choose your bundle
Books arrive ready for patients

What Doctors and Others Are Saying:

Dr. C. Langley
Fantastic!  Exactly what the public needs!

Just finished reading your book. It’s fantastic and exactly what the public needs to hear and embrace. And some chiropractors too. 

Thanks again for writing that book. The impact it will have is like a ripple effect.

Dr. Brooks
Tons of great information from an accomplished Doctor!

A great tool for any Chiropractor or person who wants to understand the true source of health. Give to patients or people you care about. Highly recommend!

Chiropractic Dr.
A Great Tool!

A great tool for any Chiropractor or person who wants to understand the true source of health. Give to patients or people you care about. Highly recommend!

J Hess
Phenomenal Read - Impactful and Educational

I’ve known Dr. Rick Franks personally for many years, and his over 40 years of experience as a chiropractor come through on every page of this book. What makes it special is not just the depth of his knowledge but the heart behind it.

He has spent his entire career helping people discover that the body is designed to heal and thrive, and this book captures that message in a clear and powerful way.

Dr. Franks communicates timeless health principles with warmth, wisdom, and a genuine desire to see people live healthier, fuller lives. This is the kind of book you read once for the information and return to for the inspiration. A fantastic read from a doctor who has dedicated his life to helping others.

T Brower
This Book Is Important!

I've known Dr. Rick for over 30 years and have found him to be a very caring and attentive chiropractor that truly wants to help people get better. This book is a classic example of just who he is and why this book is so important for people to read.  It's insightfully written with the patient in mind.

George D Pirie Jr
Great Book!

I LOVE this book ! Dr. Rick Franks has given and provided me with exceptional care, guidance and skillful adjustments over the last 13 years. I cannot imagine doing life without him and his staff. There were times I have been in so much pain but over and over I have improved and got better. Even when a medical doctor said I needed immediate surgery something told me No....trust Dr. Franks! I did and can never thank him enough for his relentless dedication and outstanding care. I highly recommend this book and Chiropractor care! Forever grateful!

Sandra Tolbert
Dr Frank's chiropractic clinic is the best!

I love this book 1000000000000000,%

Laura
Must Read!

MUST read for everyone! Dr. Rick has been in practice for over 40+ years and has put his heart into this book with all of his experience and knowledge.

About Dr. Rick Franks

Dr. Rick has been a principled chiropractor for nearly five decades, serving as founder of Chiropractic Foundations and a mentor to doctors and students worldwide.  His Mission:  to preserve and promote the philosophy, science and art of chiropractic - one educated patient (and doctor) at a time.  Why?  Because our message matters!

Don't let your patients leave confused.  Give them clarity before care even begins.
Order Today!

Just one referral from a month’s worth of books will more than pay for them!

How To Use This Book In Your Practice

FOR NEW PATIENTS

  1. Include it in your New Patient Gift Bag
     Instantly elevates your professionalism and begins education from day one.
  2. Mail it BEFORE their first visit
     Patients arrive informed, calmer, and more receptive.
  3. Give it at your Report of Findings
     Reinforces what they heard. Understanding improves follow-through.
  4. Assign a short section as “homework” (you choose the section) 
    Keeps patients mentally engaged between visits.

FOR PATIENT RETENTION & REFERRALS

  1. Give one to every patient who refers someone
     You reward them and equip them to explain chiropractic better.
  2. Share with long-term wellness patients
     Strengthens their commitment and confidence in care.
  3. Keep one visible in your reception area
     When someone shows interest, give it away. Books in homes work harder than books on tables.

FOR COMMUNITY OUTREACH

  1. Health Talks & Workshops
     Close by saying:
     "I want you to have this. Read it — and pass it on to someone you care about."
  2. Corporate / Workplace Talks
     Leave copies behind. Your message stays after you leave.
  3. Influencers in Your Community
     Teachers, coaches, clergy, trainers, business owners — they speak to many people.

FOR YOUR TEAM

  1. Every staff member reads it
     When your team understands chiropractic, communication improves instantly.
  2. Use in staff training
     Discuss short sections during meetings to sharpen patient conversations.

FOR PROSPECTS

  1. Give to people “thinking about chiropractic”
     "This explains it better than I can in two minutes." 
  2. Mail to past patients who drifted away 
    A simple note + this book can reopen doors.

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