Educate Every New Patient - Without Saying A Word
Turn confused new patients into confident partners in their care.
Doctor, patients arenât leaving because they donât care about their healthâŚtheyâre leaving because they donât understand how it works!
Now You Can Educate every new patientâwithout saying a word.
This simple, affordable tool helps patients begin to understand chiropractic, even before they ever step into your office, turning uncertainty into confidence and confusion into clarity.
Created by Dr. Rick Franks after nearly 50 years in practice, The Worldâs Best Kept Health Secret gives doctors an easy way to educate patients earlyâwithout adding time, pressure, or explanation.
Why Every Patient Needs This Book
Every chiropractor knows the scene: A new patient walks in, armed with Google degrees, misconceptions, and half-truths about health.Â
You explain. You re-explain. You re-re-explain. You hope it sticks.
Now imagine this instead:
Your patients arrive already beginning to understand how chiropractic worksâbefore you ever begin care.
The World's Best Kept Health Secret by Dr. Rick Franks, makes that possible. Written in plain, engaging language, it's designed for your patients to finally "get it."
Hereâs what it does for your patients:
đReveals the 3 big lies your patients have believed about health
đExplains chiropractic in plain, relatable language
đPositions you as the authority from day one
đBuilds trust, retention, and referralsÂ
đSaves staff time and smooths the first visit
This isnât just a book. Itâs your new front-desk assistant.
Why this book belongs in every new patient gift bag.
People canât value what they donât understand.
They want help, but they donât understand how chiropractic works â or what youâre actually doing for them.
This book changes that.
Written in simple, relatable language, The Worldâs Best Kept Health Secret gives your new patients clarity, understanding, and a deeper belief in the care you provide.
And because itâs short and story-driven, they actually read it â which is always helpful.
And because itâs short, practical, and relatableâŚ
they actually read it. (Which, as we both know, is half the battle.)Â I smile and tell them that there will be a short quiz next week!
THE BOTTOM LINE: understanding leads to better outcomes.
Â
What Changes After Patients Read It
-
Better questions
-
Less resistance to your recommendations
-
More certainty about what their choice is
-
Fewer objections
-
Much stronger commitment to long-term care
In short:Â Â They stop guessingâand start trusting and partnering with you.
Why Doctors Love It
-
âą Saves time
-
đ Patients actually read it
-
đ§ Reframes health
-
đ¤ Builds trust
-
đ Improves retention
- đŁď¸ Gives you things to talk about on each visit
Why Patients Love It
-
đ Easy to read
-
đHeartwarming, practical stories
-
đââď¸Answers the questions theyâre nervous to ask
-
đMakes chiropractic feel more familiar and reassuring
Why Staff & Students Love It
-
đ§žGives them the language they struggle to find
-
đŁď¸ Builds communication skills
-
đ˘ Helps them speak confidently about chiropractic
-
đŞ Turns them into stronger advocates for your mission
How Doctors Are Using The Book:
New Patient Gift Bags
Patients walk out with understanding instead of confusion.
Referral Gifts
Give your enthusiastic referrers something meaningful to share.
Staff Training
A quick, relatable tool to educate your team.
Community Events
Workshops, screenings, public health presentations â perfect for all.
Student Interns
Helps them learn how to speak chiropractic fluently.
This book solves a problem you deal with every single day.
- It's short, readable, and story-driven
- Patients routinely finish it
- It's often read in a weekend
Bulk Order Options
Order in Bundles - Perfect for New Patient Kits, Workshops, and Community Outreach.
*Standard order: ---------------1-9 books $12.95 ea.
Starter Pack Bundle: -----------10 - 24 Books @ $9.95 ea.
New Patient Bundle: -----------25 - 49 Books @ $8.95 ea.
Full Office Supply Bundle: -----50 - 99 Books @ $7.95 ea.
Â
*Click the highlighted link for standard orders. For bulk orders, click the button below.
Shipping and taxes calculated at checkout.
Bulk Orders
How Bulk Orders WorkÂ
Enter your info
Receive a fillable order form in your inbox
Fill out the order form and choose your bundle
Books arrive ready for patients
What Doctors and Others Are Saying:
J Hess
Phenomenal Read - Impactful and Educational
Iâve known Dr. Rick Franks personally for many years, and his over 40 years of experience as a chiropractor come through on every page of this book. What makes it special is not just the depth of his knowledge but the heart behind it.
He has spent his entire career helping people discover that the body is designed to heal and thrive, and this book captures that message in a clear and powerful way.
Dr. Franks communicates timeless health principles with warmth, wisdom, and a genuine desire to see people live healthier, fuller lives. This is the kind of book you read once for the information and return to for the inspiration. A fantastic read from a doctor who has dedicated his life to helping others.
george d pirie jr
Great Book!
I LOVE this book ! Dr. Rick Franks has given and provided me with exceptional care, guidance and skillful adjustments over the last 13 years. I cannot imagine doing life without him and his staff. There were times I have been in so much pain but over and over I have improved and got better. Even when a medical doctor said I needed immediate surgery something told me No....trust Dr. Franks! I did and can never thank him enough for his relentless dedication and outstanding care. I highly recommend this book and Chiropractor care! Forever grateful!
Dr. Brooks
Tons of great information from an accomplished Doctor!
A great tool for any Chiropractor or person who wants to understand the true source of health. Give to patients or people you care about. Highly recommend!
T Brower
This Book Is Important!
I've known Dr. Rick for over 30 years and have found him to be a very caring and attentive chiropractor that truly wants to help people get better. This book is a classic example of just who he is and why this book is so important for people to read. It's insightfully written with the patient in mind.
Amazon Customer
A Great Tool!
A great tool for any Chiropractor or person who wants to understand the true source of health. Give to patients or people you care about. Highly recommend!
Sandra Tolbert
Dr Frank's chiropractic clinic is the best!
I love this book 1000000000000000,%
Laura
Must Read!
MUST read for everyone! Dr. Rick has been in practice for over 40+ years and has put his heart into this book with all of his experience and knowledge.
About Dr. Rick Franks
Dr. Rick has been a principled chiropractor for nearly five decades, serving as founder of Chiropractic Foundations and a mentor to doctors and students worldwide. His Mission: to preserve and promote the philosophy, science and art of chiropractic - one educated patient (and doctor) at a time. Why? Because our message matters!
